Key Learning Objectives:

Recognize the significance of aligning your social media strategy with Public Relations Principles in the post-pandemic landscape.
Integrate Public Relations Principles into your social media content creation process effectively.
Break down the content creation workflow and implement batch creation methods for monthly content planning.
Explore the rising trend of bringing social media management in-house in 2023 and its implications.
Master essential tools of social media etiquette.
Utilize staff as brand ambassadors and leverage their contributions for image collection.
Equip your staff with the fundamentals of social media photography and content creation using a structured interview approach.
Understand the process of identifying ‘opportunity’ content moments to support the end-of-month batch creation process.